The reality
1 in 3 women in the US lives with urinary incontinence. Medicare covers $0 of incontinence products. The average woman spends $750 out of pocket every year and waits more than 6 years before asking for help. Not because she does not want to. But because nobody talks about it.
Our Story
I watched her world get smaller and smaller. I could not stand by and do nothing.
Olivia had stopped going out. Not because of her condition, but because of fear. The fear of someone noticing. Anna watched her world get smaller and smaller, and could not stand by anymore.
So she started sewing. After dozens of failed designs, she finally had something that fit properly, did not leak, and was not visible under clothing. Olivia wore it. Went to a birthday party. Stayed all evening.
That moment is when Flowly began, ten years ago. And the mission has never changed: nobody should have to make their world smaller because of something that can be solved.
What Flowly gives you
Not thinking about where the nearest bathroom is. Not calculating how long you can stay. Not making excuses to leave early. Just being there. Fully.
Invisible
No visible lines. No bulk. No sound. Flowly fits exactly like regular underwear, because it was designed by a woman who refused to wear anything less. Under a dress, jeans, or leggings: completely invisible.
Protection
The summer model keeps you dry for up to 10 hours. The winter model up to 24. Both handmade, layer by layer, so you can get through a full day and never once have to plan around it.
Discreet
No logo on the box. No brand name on the label. Just a package, like any other. Only you need to know what is inside. Because what is inside gives you your freedom back.
Real women, real moments
I wore these to my daughter's wedding. First time in 3 years I did not spend the whole day calculating where the nearest bathroom was. I actually danced.
I was skeptical. I have tried everything. But these actually look normal under my work clothes and I forget I am wearing them. That never happened before.
My granddaughter convinced me to try these. I have reordered three times. I go to the farmers market every Saturday now.
I had not worn a swimsuit in public for four years. I ordered the swim model, went to the beach with my grandkids, and stayed the entire day. I cried on the drive home.
I was about to tell my boss I could not do the Chicago conference. Three days, lots of walking, no control over the schedule. I ordered Flowly the week before. I went. Nobody knew.
I used to run every morning before all this started. I stopped for two years. With Flowly I started again, slowly. Last week I did 5K. I forgot what that felt like.
I kept making excuses not to go. My friends thought I was pulling away. I was just scared. Now I show up every month. Last time I even hosted.
10 Year Anniversary Sale
Handmade. Free US shipping. Delivered discreetly. And for a limited time, our 10 Year Anniversary bundles are available.